LinkedIn provides you with the unique opportunity to:
Elevate your personal brand profile,
Cultivate your professional network,
Establish your online authority,
Strengthen your professional reputation, and
Showcase your unique promise of value.
As your digital “first impression,” LinkedIn helps you develop and nurture alliances with industry leaders, colleagues and other senior-level executives.
Should you use LinkedIn?
You’re a busy executive and you probably think LinkedIn is just for looking for a job. Right?
Or, you think LinkedIn is only used by sales professionals. Right?
LinkedIn is one of the best ways to connect with your business associates, other senior executives, and industry experts. When optimized correctly, it allows you to establish yourself as a thought-leader in your industry, as well as build your professional network.
Corporate leaders including Bill Gates, Richard Branson and Tony Robbins are active on LinkedIn because they can share their expertise and knowledge.
So, should you be on LinkedIn?
Cultivating Your Online Personal Brand
While you may be the CEO, founder, president, owner or other senior-level executive at your company or organization, you are not your company! It’s important to create an online presence that transcends your business.
If someone searches for you online, what would they find? Would they find someone with a strong personal brand … or someone who is simply an extension of their business?
You want a powerful personal brand that shows that you’re an expert in your field and someone who can be trusted. Your personal brand tells people what your vision, purpose, value and passions are—both personally and professionally. Effective personal branding sets you apart from other professionals in your industry.
However, a compelling personal brand doesn’t just happen. It takes ongoing cultivation and monitoring. Take control of your personal brand by having a robust presence on LinkedIn.
You know you need to be on LinkedIn.
You don’t have time to set up your Profile.
Here’s the good news:
Our strategists are here to help.
Do you already have a LinkedIn Profile but you’re not sure it’s the best it can be? Are you a “do-it-yourselfer” and want to work on it yourself? Our strategists will review your Profile and make suggestions to improve it that follows the strategies we’ve developed based on our experience in optimizing Profiles. In addition, you’ll receive additional resources so you can create a Profile that stands above the crowd!
Are you an executive ready to move up the corporate ladder? Or, do you want to strike out on your own and become an entrepreneur? Then you need a LinkedIn Profile designed to highlight your knowledge, skills and achievements, and get the attention of decision-makers. Our strategists will work with you to create an effective Profile that leverages your network to create deeper and more meaningful professional relationships with your connections.
How can top-level professionals benefit from having a presence on LinkedIn? Successful leaders know that it’s all about building strong relationships and cultivating trust. Whether you’re a company of 1 or 10,000, having a strong presence on LinkedIn is a critical part of your business. LinkedIn allows you to be a leading voice in your industry and be a thought-leader. You can—and should—connect with your peers and industry leaders. Through LinkedIn, you can easily access current business news, and gain insights on partners, customers and competitors.
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