As a CEO, president, owner or other C-level executive, your active presence on LinkedIn can enhance your reputation as show that you are a trend-setting, forward-thinking leader. When used properly, LinkedIn humanizes leaders and cultivates trust and respect.
It’s also a way to stand out from the crowd. CEO.com recently reported that over 60 percent of Fortune 500 CEOs have no social media presence at all—including on LinkedIn! If you have a powerful, robust, active presence on LinkedIn, you will be noticed by other industry leaders, business associates, potential partners and even customers.
Through LinkedIn, you can tell the story of your professional career through a variety of mediums and connect with your audience. You can build a network with members from around the world and build strategic alliances with those who are vital in your industry. This network can grow as your business and career evolves.
LinkedIn is also useful to monitor your competitors, tracking new product development, market threats and accomplishments.
Finally, if you encourage your employees to be active on LinkedIn, you need to set the example yourself.
But we get it—you’re VERY busy. Don’t worry. With a well-written Profile and a strategic plan, you can successfully use LinkedIn for just minutes a day.
Our strategists will work with you to create a Elite Profile that cultivates a powerful personal brand and connects you with other key leaders.